{"id":1184,"date":"2026-03-20T14:23:10","date_gmt":"2026-03-20T14:23:10","guid":{"rendered":"https:\/\/impact-afrik.com\/?p=1184"},"modified":"2026-05-17T21:15:28","modified_gmt":"2026-05-17T21:15:28","slug":"cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration","status":"publish","type":"post","link":"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/","title":{"rendered":"African cosmetics: a fast-growing market still in search of a structure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1184\" class=\"elementor elementor-1184\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c88234 e-con-full e-flex e-con e-parent\" data-id=\"3c88234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1be62 elementor-widget elementor-widget-text-editor\" data-id=\"fd1be62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">En 2026, l\u2019industrie cosm\u00e9tique africaine n\u2019est plus un march\u00e9 \u00e9mergent.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: WordVisiCarriageReturn_MSFontService, Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;\">\u00a0<\/span><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Elle est devenue\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">un march\u00e9 strat\u00e9gique<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Port\u00e9e par une population jeune, urbaine et connect\u00e9e, l\u2019Afrique conna\u00eet depuis plusieurs ann\u00e9es une transformation profonde de ses habitudes de consommation. Le rapport \u00e0 la beaut\u00e9 \u00e9volue rapidement : les consommateurs recherchent d\u00e9sormais des produits adapt\u00e9s \u00e0 leurs r\u00e9alit\u00e9s climatiques, culturelles et physiologiques, mais aussi plus s\u00fbrs, mieux formul\u00e9s et plus transparents.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Le march\u00e9 de la beaut\u00e9 en Afrique subsaharienne d\u00e9passe aujourd\u2019hui\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">les 9 milliards d\u2019euros<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">, avec une croissance annuelle estim\u00e9e entre\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">6 et 8 %<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">, faisant du continent l\u2019une des zones les plus dynamiques du secteur \u00e0 l\u2019\u00e9chelle mondiale.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Au S\u00e9n\u00e9gal, cette \u00e9volution est particuli\u00e8rement visible. Les marques locales se multiplient, les entrepreneurs investissent dans\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">es segments d<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">e la\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">skincare<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, du capillaire naturel ou du bien-\u00eatre, tandis que les consommateurs deviennent plus inform\u00e9s et plus exigeants.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">La demande existe.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Le march\u00e9 est l\u00e0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, l<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">es opportunit\u00e9s aussi.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Mais entre potentiel et r\u00e9ussite internationale, un \u00e9cart persiste encore.<\/span> <span style=\"background-color: transparent; color: windowtext; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt;\">\u00a0<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9befe6d e-con-full e-flex e-con e-parent\" data-id=\"9befe6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097d391 elementor-widget elementor-widget-heading\" data-id=\"097d391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un march\u00e9 d\u2019opportunit\u00e9s pour les marques africaines\u00a0localement et \u00e0 l\u2019international\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b64d1e elementor-widget elementor-widget-text-editor\" data-id=\"2b64d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">La transformation actuelle du secteur ouvre des perspectives in\u00e9dites pour les entreprises cosm\u00e9tiques africaines.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Jamais les conditions n\u2019ont \u00e9t\u00e9 aussi favorables :<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"font-size: 12pt; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">une<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0valorisation croissante des ingr\u00e9dients africains,<\/span><\/span><span style=\"font-size: 12pt; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">une<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0diaspora influente recherchant des marques du continent,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">l\u2019essor<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0du e-commerce et des marketplaces internationales,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">l\u2019int\u00e9r\u00eat<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0grandissant d\u2019investisseurs et distributeurs \u00e9trangers.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Les consommateurs africains eux-m\u00eames changent profond\u00e9ment leurs attentes.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: WordVisiCarriageReturn_MSFontService, Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;\">\u00a0<\/span><br style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;\" \/><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Ils comparent, analysent, questionnent les compositions, suivent les tendances mondiales tout en recherchant des produits qui leur ressemblent.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Autrement dit :\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">le march\u00e9 n\u2019attend plus seulement des produits, il attend des marques structur\u00e9es<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Et c\u2019est pr\u00e9cis\u00e9ment ici que commencent les v\u00e9ritables d\u00e9fis.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 10.6667px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\">\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396b8e0 elementor-widget elementor-widget-heading\" data-id=\"396b8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi de nombreuses marques restent encore bloqu\u00e9es avant l\u2019export\u00a0?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e3dbd elementor-widget elementor-widget-text-editor\" data-id=\"23e3dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Contrairement \u00e0 une id\u00e9e r\u00e9pandue, les entreprises africaines ne manquent ni de cr\u00e9ativit\u00e9 ni de qualit\u00e9 produit.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Le frein est souvent moins visible : il r\u00e9side dans l\u2019acc\u00e8s \u00e0 l\u2019information strat\u00e9gique.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Beaucoup d\u2019entreprises h\u00e9sitent encore \u00e0 se d\u00e9velopper hors de leur march\u00e9 initial, non par manque d\u2019ambition, mais par incertitude :<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Comment r\u00e9pondre aux r\u00e9glementations internationales ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Quelles informations doivent appara\u00eetre sur les \u00e9tiquettes ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Comment adapter un produit sans perdre son identit\u00e9 ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Quels sont r\u00e9ellement les comportements d\u2019achat sur un march\u00e9 cible ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Comment anticiper les exigences logistiques ou douani\u00e8res ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Face \u00e0 ces inconnues, certaines marques pr\u00e9f\u00e8rent ralentir leur expansion, quand d\u2019autres avancent sans donn\u00e9es fiables \u2014 prenant des risques \u00e9vitables.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">En 2026, le v\u00e9ritable enjeu du secteur cosm\u00e9tique africain n\u2019est donc plus seulement la production<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, i<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l est\u00a0<\/span><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">la compr\u00e9hension du march\u00e9<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Et c\u2019est pr\u00e9cis\u00e9ment sur ce besoin qu\u2019un acteur s\u00e9n\u00e9galais s\u2019est impos\u00e9 ces derni\u00e8res ann\u00e9es.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df36fbd e-con-full e-flex e-con e-parent\" data-id=\"df36fbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c7923 elementor-widget elementor-widget-heading\" data-id=\"e3c7923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setalmaa sant\u00e9, beaut\u00e9 et bien-\u00eatre : informer pour structurer et faire grandir l\u2019industrie cosm\u00e9tique africaine \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42aea1d e-con-full e-flex e-con e-parent\" data-id=\"42aea1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3d034 elementor-widget elementor-widget-text-editor\" data-id=\"5f3d034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 10.6667px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"background-color: transparent; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Derri\u00e8re\u00a0<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Setalmaa\u00a0sant\u00e9, beaut\u00e9 et bien-\u00eatre se<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">\u00a0trouve une conviction forte :\u00a0une industrie ne peut se d\u00e9velopper durablement sans connaissance claire de son \u00e9cosyst\u00e8me.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>Cr\u00e9\u00e9\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">par\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Aminata\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Thior<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, ing\u00e9nieure de formation et passionn\u00e9e de journalisme<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0depuis toujours<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0est n\u00e9 d<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">e son<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0constat simple : les entrepreneurs de la beaut\u00e9 \u00e9voluaient souvent sans acc\u00e8s \u00e0 des donn\u00e9es fiables sur leur propre march\u00e9.<\/span><\/span><span style=\"background-color: transparent; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Depuis, la plateforme s\u2019est impos\u00e9e comme un m\u00e9dia de r\u00e9f\u00e9rence d\u00e9di\u00e9 \u00e0 la cosm\u00e9tique africaine, combinant analyse sectorielle, contenus p\u00e9dagogiques et d\u00e9cryptage des tendances.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00c0 travers\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">ses\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">rapports<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">\u00a0publi\u00e9es<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0en 2020 et en 2021,\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">aujourd\u2019hui largement utilis\u00e9es par les acteurs du secteur<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0a contribu\u00e9 \u00e0 :<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">mieux<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0comprendre les comportements des consommateurs africains,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">documenter<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0les dynamiques locales du march\u00e9,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">rendre<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0accessibles des informations jusque-l\u00e0 fragment\u00e9es,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">encourager<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0une approche plus structur\u00e9e du d\u00e9veloppement des marques.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">L\u2019innovation port\u00e9e par\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0repose avant tout sur la\u00a0<\/span><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">clarification<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">\u00a0: rendre lisible un secteur complexe afin de permettre aux entreprises de prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Dans un environnement o\u00f9 l\u2019intuition domine encore souvent la strat\u00e9gie, cette approche participe directement \u00e0 la professionnalisation de l\u2019industrie cosm\u00e9tique africaine.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97650dd elementor-widget elementor-widget-heading\" data-id=\"97650dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers une nouvelle g\u00e9n\u00e9ration de marques africaines mieux pr\u00e9par\u00e9es \u00e0 l\u2019expansion\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ab2c5 e-con-full e-flex e-con e-parent\" data-id=\"09ab2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77849d4 elementor-widget elementor-widget-text-editor\" data-id=\"77849d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">L\u2019avenir du secteur cosm\u00e9tique africain ne d\u00e9pendra pas uniquement de la qualit\u00e9 des produits ou de la richesse des ressources locales.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Il reposera sur la capacit\u00e9 des entreprises \u00e0 mieux comprendre leurs march\u00e9s, anticiper les attentes consommateurs et structurer leur croissance avec m\u00e9thode.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Des initiatives comme\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0illustrent l\u2019\u00e9mergence d\u2019un \u00e9cosyst\u00e8me africain capable de produire, analyser et diffuser sa propre connaissance du\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">march\u00e9<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">;<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">une \u00e9tape essentielle pour permettre aux marques locales de s\u2019imposer durablement en Afrique comme \u00e0 l\u2019international.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Pour d\u00e9couvrir l\u2019univers, les contenus et les initiatives port\u00e9es par\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, rendez-vous sur leur site internet et leurs r\u00e9seaux sociaux.<\/span><\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 10.6667px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b56653 e-flex e-con-boxed e-con e-parent\" data-id=\"9b56653\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffd61d8 e-con-full e-flex e-con e-child\" data-id=\"ffd61d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac24ca9 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"ac24ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-3ba6d18\" href=\"https:\/\/www.facebook.com\/Setalmaa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-1433ac1\" href=\"https:\/\/www.instagram.com\/setalmaa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5cf016 e-con-full e-flex e-con e-child\" data-id=\"d5cf016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b43dc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"82b43dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/setalmaa.com\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e3852 e-flex e-con-boxed e-con e-parent\" data-id=\"51e3852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8305188 elementor-widget elementor-widget-image\" data-id=\"8305188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"401\" height=\"58\" src=\"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586.png\" class=\"attachment-large size-large wp-image-1200\" alt=\"logo setalmaa article cosmetique africaine\" srcset=\"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586.png 401w, https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586-300x43.png 300w, https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586-18x3.png 18w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En 2026, l\u2019industrie cosm\u00e9tique africaine n\u2019est plus un march\u00e9 \u00e9mergent.\u00a0Elle est devenue\u00a0un march\u00e9 strat\u00e9gique.\u00a0 Port\u00e9e par une population jeune, urbaine et connect\u00e9e, l\u2019Afrique conna\u00eet depuis plusieurs ann\u00e9es une transformation profonde de ses habitudes de consommation. Le rapport \u00e0 la beaut\u00e9 \u00e9volue rapidement : les consommateurs recherchent d\u00e9sormais des produits adapt\u00e9s \u00e0 leurs r\u00e9alit\u00e9s climatiques, culturelles &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> \u00ab\u00a0Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration\u00a0\u00bb<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":1192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration - Impact Afrik Consulting<\/title>\n<meta name=\"description\" content=\"La cosm\u00e9tique africaine d\u00e9passe les 9 milliards d&#039;euros et affiche une croissance de 6 \u00e0 8 % par an. D\u00e9couvrez les opportunit\u00e9s et les d\u00e9fis de structuration qui freinent encore les marques locales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration - Impact Afrik Consulting\" \/>\n<meta property=\"og:description\" content=\"La cosm\u00e9tique africaine d\u00e9passe les 9 milliards d&#039;euros et affiche une croissance de 6 \u00e0 8 % par an. D\u00e9couvrez les opportunit\u00e9s et les d\u00e9fis de structuration qui freinent encore les marques locales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/\" \/>\n<meta property=\"og:site_name\" content=\"Impact Afrik Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-20T14:23:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-17T21:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/banque-photos-site-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ndeye Sira THIOR\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ndeye Sira THIOR\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/\"},\"author\":{\"name\":\"Ndeye Sira THIOR\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#\\\/schema\\\/person\\\/1f52d942b84d8842997921af7fd699ba\"},\"headline\":\"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration\",\"datePublished\":\"2026-03-20T14:23:10+00:00\",\"dateModified\":\"2026-05-17T21:15:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/\"},\"wordCount\":855,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/impact-afrik.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/banque-photos-site-3.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/\",\"url\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/\",\"name\":\"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration - Impact Afrik Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/impact-afrik.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/banque-photos-site-3.png\",\"datePublished\":\"2026-03-20T14:23:10+00:00\",\"dateModified\":\"2026-05-17T21:15:28+00:00\",\"description\":\"La cosm\u00e9tique africaine d\u00e9passe les 9 milliards d'euros et affiche une croissance de 6 \u00e0 8 % par an. D\u00e9couvrez les opportunit\u00e9s et les d\u00e9fis de structuration qui freinent encore les marques locales.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/impact-afrik.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/banque-photos-site-3.png\",\"contentUrl\":\"https:\\\/\\\/impact-afrik.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/banque-photos-site-3.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/impact-afrik.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#website\",\"url\":\"https:\\\/\\\/impact-afrik.com\\\/\",\"name\":\"Impact Afrik Consulting\",\"description\":\"Au service de l'innovation, &agrave; l'africaine.\",\"publisher\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/impact-afrik.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#organization\",\"name\":\"Impact Afrik Consulting\",\"url\":\"https:\\\/\\\/impact-afrik.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/impact-afrik.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/9.svg\",\"contentUrl\":\"https:\\\/\\\/impact-afrik.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/9.svg\",\"width\":1080,\"height\":1080,\"caption\":\"Impact Afrik Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/impact-afrik.com\\\/#\\\/schema\\\/person\\\/1f52d942b84d8842997921af7fd699ba\",\"name\":\"Ndeye Sira THIOR\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/525ff6d96fa0bceea943c4c7074e0ec82a2cf06782f550327755b0f3914b2f23?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/525ff6d96fa0bceea943c4c7074e0ec82a2cf06782f550327755b0f3914b2f23?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/525ff6d96fa0bceea943c4c7074e0ec82a2cf06782f550327755b0f3914b2f23?s=96&d=mm&r=g\",\"caption\":\"Ndeye Sira THIOR\"},\"sameAs\":[\"https:\\\/\\\/impact-afrik.com\"],\"url\":\"https:\\\/\\\/impact-afrik.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration - Impact Afrik Consulting","description":"La cosm\u00e9tique africaine d\u00e9passe les 9 milliards d'euros et affiche une croissance de 6 \u00e0 8 % par an. D\u00e9couvrez les opportunit\u00e9s et les d\u00e9fis de structuration qui freinent encore les marques locales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/","og_locale":"en_US","og_type":"article","og_title":"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration - Impact Afrik Consulting","og_description":"La cosm\u00e9tique africaine d\u00e9passe les 9 milliards d'euros et affiche une croissance de 6 \u00e0 8 % par an. D\u00e9couvrez les opportunit\u00e9s et les d\u00e9fis de structuration qui freinent encore les marques locales.","og_url":"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/","og_site_name":"Impact Afrik Consulting","article_published_time":"2026-03-20T14:23:10+00:00","article_modified_time":"2026-05-17T21:15:28+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/banque-photos-site-3.png","type":"image\/png"}],"author":"Ndeye Sira THIOR","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ndeye Sira THIOR","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#article","isPartOf":{"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/"},"author":{"name":"Ndeye Sira THIOR","@id":"https:\/\/impact-afrik.com\/#\/schema\/person\/1f52d942b84d8842997921af7fd699ba"},"headline":"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration","datePublished":"2026-03-20T14:23:10+00:00","dateModified":"2026-05-17T21:15:28+00:00","mainEntityOfPage":{"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/"},"wordCount":855,"commentCount":0,"publisher":{"@id":"https:\/\/impact-afrik.com\/#organization"},"image":{"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#primaryimage"},"thumbnailUrl":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/banque-photos-site-3.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/","url":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/","name":"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration - Impact Afrik Consulting","isPartOf":{"@id":"https:\/\/impact-afrik.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#primaryimage"},"image":{"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#primaryimage"},"thumbnailUrl":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/banque-photos-site-3.png","datePublished":"2026-03-20T14:23:10+00:00","dateModified":"2026-05-17T21:15:28+00:00","description":"La cosm\u00e9tique africaine d\u00e9passe les 9 milliards d'euros et affiche une croissance de 6 \u00e0 8 % par an. D\u00e9couvrez les opportunit\u00e9s et les d\u00e9fis de structuration qui freinent encore les marques locales.","breadcrumb":{"@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#primaryimage","url":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/banque-photos-site-3.png","contentUrl":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/banque-photos-site-3.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/impact-afrik.com\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/impact-afrik.com\/"},{"@type":"ListItem","position":2,"name":"Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration"}]},{"@type":"WebSite","@id":"https:\/\/impact-afrik.com\/#website","url":"https:\/\/impact-afrik.com\/","name":"Impact Afrik Consulting","description":"Au service de l'innovation, &agrave; l'africaine.","publisher":{"@id":"https:\/\/impact-afrik.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/impact-afrik.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/impact-afrik.com\/#organization","name":"Impact Afrik Consulting","url":"https:\/\/impact-afrik.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/impact-afrik.com\/#\/schema\/logo\/image\/","url":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2025\/12\/9.svg","contentUrl":"https:\/\/impact-afrik.com\/wp-content\/uploads\/2025\/12\/9.svg","width":1080,"height":1080,"caption":"Impact Afrik Consulting"},"image":{"@id":"https:\/\/impact-afrik.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/impact-afrik.com\/#\/schema\/person\/1f52d942b84d8842997921af7fd699ba","name":"Ndeye Sira THIOR","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/525ff6d96fa0bceea943c4c7074e0ec82a2cf06782f550327755b0f3914b2f23?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/525ff6d96fa0bceea943c4c7074e0ec82a2cf06782f550327755b0f3914b2f23?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/525ff6d96fa0bceea943c4c7074e0ec82a2cf06782f550327755b0f3914b2f23?s=96&d=mm&r=g","caption":"Ndeye Sira THIOR"},"sameAs":["https:\/\/impact-afrik.com"],"url":"https:\/\/impact-afrik.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":17,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1241,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/media\/1192"}],"wp:attachment":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}