{"id":1184,"date":"2026-03-20T14:23:10","date_gmt":"2026-03-20T14:23:10","guid":{"rendered":"https:\/\/impact-afrik.com\/?p=1184"},"modified":"2026-03-20T14:54:52","modified_gmt":"2026-03-20T14:54:52","slug":"cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration","status":"publish","type":"post","link":"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/","title":{"rendered":"African cosmetics: a fast-growing market still in search of a structure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1184\" class=\"elementor elementor-1184\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c88234 e-con-full e-flex e-con e-parent\" data-id=\"3c88234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd1be62 elementor-widget elementor-widget-text-editor\" data-id=\"fd1be62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">En 2026, l\u2019industrie cosm\u00e9tique africaine n\u2019est plus un march\u00e9 \u00e9mergent.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: WordVisiCarriageReturn_MSFontService, Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;\">\u00a0<\/span><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Elle est devenue\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">un march\u00e9 strat\u00e9gique<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Port\u00e9e par une population jeune, urbaine et connect\u00e9e, l\u2019Afrique conna\u00eet depuis plusieurs ann\u00e9es une transformation profonde de ses habitudes de consommation. Le rapport \u00e0 la beaut\u00e9 \u00e9volue rapidement : les consommateurs recherchent d\u00e9sormais des produits adapt\u00e9s \u00e0 leurs r\u00e9alit\u00e9s climatiques, culturelles et physiologiques, mais aussi plus s\u00fbrs, mieux formul\u00e9s et plus transparents.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Le march\u00e9 de la beaut\u00e9 en Afrique subsaharienne d\u00e9passe aujourd\u2019hui\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">les 9 milliards d\u2019euros<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">, avec une croissance annuelle estim\u00e9e entre\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">6 et 8 %<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">, faisant du continent l\u2019une des zones les plus dynamiques du secteur \u00e0 l\u2019\u00e9chelle mondiale.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Au S\u00e9n\u00e9gal, cette \u00e9volution est particuli\u00e8rement visible. Les marques locales se multiplient, les entrepreneurs investissent dans\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">es segments d<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">e la\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">skincare<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, du capillaire naturel ou du bien-\u00eatre, tandis que les consommateurs deviennent plus inform\u00e9s et plus exigeants.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">La demande existe.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Le march\u00e9 est l\u00e0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, l<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">es opportunit\u00e9s aussi.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Mais entre potentiel et r\u00e9ussite internationale, un \u00e9cart persiste encore.<\/span> <span style=\"background-color: transparent; color: windowtext; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-size: 12pt;\">\u00a0<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9befe6d e-con-full e-flex e-con e-parent\" data-id=\"9befe6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097d391 elementor-widget elementor-widget-heading\" data-id=\"097d391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un march\u00e9 d\u2019opportunit\u00e9s pour les marques africaines\u00a0localement et \u00e0 l\u2019international\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b64d1e elementor-widget elementor-widget-text-editor\" data-id=\"2b64d1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">La transformation actuelle du secteur ouvre des perspectives in\u00e9dites pour les entreprises cosm\u00e9tiques africaines.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Jamais les conditions n\u2019ont \u00e9t\u00e9 aussi favorables :<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"font-size: 12pt; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">une<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0valorisation croissante des ingr\u00e9dients africains,<\/span><\/span><span style=\"font-size: 12pt; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">une<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0diaspora influente recherchant des marques du continent,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">l\u2019essor<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0du e-commerce et des marketplaces internationales,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">l\u2019int\u00e9r\u00eat<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0grandissant d\u2019investisseurs et distributeurs \u00e9trangers.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Les consommateurs africains eux-m\u00eames changent profond\u00e9ment leurs attentes.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: WordVisiCarriageReturn_MSFontService, Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;\">\u00a0<\/span><br style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; white-space: pre !important;\" \/><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Ils comparent, analysent, questionnent les compositions, suivent les tendances mondiales tout en recherchant des produits qui leur ressemblent.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Autrement dit :\u00a0<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">le march\u00e9 n\u2019attend plus seulement des produits, il attend des marques structur\u00e9es<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Et c\u2019est pr\u00e9cis\u00e9ment ici que commencent les v\u00e9ritables d\u00e9fis.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 10.6667px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\">\u00a0<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396b8e0 elementor-widget elementor-widget-heading\" data-id=\"396b8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi de nombreuses marques restent encore bloqu\u00e9es avant l\u2019export\u00a0?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23e3dbd elementor-widget elementor-widget-text-editor\" data-id=\"23e3dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Contrairement \u00e0 une id\u00e9e r\u00e9pandue, les entreprises africaines ne manquent ni de cr\u00e9ativit\u00e9 ni de qualit\u00e9 produit.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Le frein est souvent moins visible : il r\u00e9side dans l\u2019acc\u00e8s \u00e0 l\u2019information strat\u00e9gique.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Beaucoup d\u2019entreprises h\u00e9sitent encore \u00e0 se d\u00e9velopper hors de leur march\u00e9 initial, non par manque d\u2019ambition, mais par incertitude :<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Comment r\u00e9pondre aux r\u00e9glementations internationales ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Quelles informations doivent appara\u00eetre sur les \u00e9tiquettes ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Comment adapter un produit sans perdre son identit\u00e9 ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Quels sont r\u00e9ellement les comportements d\u2019achat sur un march\u00e9 cible ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Comment anticiper les exigences logistiques ou douani\u00e8res ?<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Face \u00e0 ces inconnues, certaines marques pr\u00e9f\u00e8rent ralentir leur expansion, quand d\u2019autres avancent sans donn\u00e9es fiables \u2014 prenant des risques \u00e9vitables.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">En 2026, le v\u00e9ritable enjeu du secteur cosm\u00e9tique africain n\u2019est donc plus seulement la production<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, i<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">l est\u00a0<\/span><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">la compr\u00e9hension du march\u00e9<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Et c\u2019est pr\u00e9cis\u00e9ment sur ce besoin qu\u2019un acteur s\u00e9n\u00e9galais s\u2019est impos\u00e9 ces derni\u00e8res ann\u00e9es.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df36fbd e-con-full e-flex e-con e-parent\" data-id=\"df36fbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c7923 elementor-widget elementor-widget-heading\" data-id=\"e3c7923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setalmaa sant\u00e9, beaut\u00e9 et bien-\u00eatre : informer pour structurer et faire grandir l\u2019industrie cosm\u00e9tique africaine \u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42aea1d e-con-full e-flex e-con e-parent\" data-id=\"42aea1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f3d034 elementor-widget elementor-widget-text-editor\" data-id=\"5f3d034\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 10.6667px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"background-color: transparent; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\"><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Derri\u00e8re\u00a0<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">Setalmaa\u00a0sant\u00e9, beaut\u00e9 et bien-\u00eatre se<\/span><span lang=\"FR-FR\" xml:lang=\"FR-FR\" data-contrast=\"auto\">\u00a0trouve une conviction forte :\u00a0une industrie ne peut se d\u00e9velopper durablement sans connaissance claire de son \u00e9cosyst\u00e8me.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>Cr\u00e9\u00e9\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">par\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Aminata\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Thior<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, ing\u00e9nieure de formation et passionn\u00e9e de journalisme<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0depuis toujours<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0est n\u00e9 d<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">e son<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0constat simple : les entrepreneurs de la beaut\u00e9 \u00e9voluaient souvent sans acc\u00e8s \u00e0 des donn\u00e9es fiables sur leur propre march\u00e9.<\/span><\/span><span style=\"background-color: transparent; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Depuis, la plateforme s\u2019est impos\u00e9e comme un m\u00e9dia de r\u00e9f\u00e9rence d\u00e9di\u00e9 \u00e0 la cosm\u00e9tique africaine, combinant analyse sectorielle, contenus p\u00e9dagogiques et d\u00e9cryptage des tendances.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00c0 travers\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">ses\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">rapports<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">\u00a0publi\u00e9es<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0en 2020 et en 2021,\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">aujourd\u2019hui largement utilis\u00e9es par les acteurs du secteur<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">,\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0a contribu\u00e9 \u00e0 :<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">mieux<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0comprendre les comportements des consommateurs africains,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">documenter<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0les dynamiques locales du march\u00e9,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">rendre<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0accessibles des informations jusque-l\u00e0 fragment\u00e9es,<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; color: #000000; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\"><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; position: relative;\"><ul style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; margin-left: 0px; user-select: text; cursor: text; font-family: verdana; overflow: visible;\" role=\"list\"><li style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 0px 24px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr; display: block; font-size: 12pt; font-family: Aptos, Aptos_MSFontService, sans-serif; vertical-align: baseline;\" role=\"listitem\" aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 0px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">encourager<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0une approche plus structur\u00e9e du d\u00e9veloppement des marques.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/li><\/ul><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">L\u2019innovation port\u00e9e par\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0repose avant tout sur la\u00a0<\/span><\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; -webkit-font-smoothing: antialiased; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; font-weight: bold;\" xml:lang=\"FR-FR\" data-contrast=\"none\">clarification<\/span><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">\u00a0: rendre lisible un secteur complexe afin de permettre aux entreprises de prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Dans un environnement o\u00f9 l\u2019intuition domine encore souvent la strat\u00e9gie, cette approche participe directement \u00e0 la professionnalisation de l\u2019industrie cosm\u00e9tique africaine.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97650dd elementor-widget elementor-widget-heading\" data-id=\"97650dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers une nouvelle g\u00e9n\u00e9ration de marques africaines mieux pr\u00e9par\u00e9es \u00e0 l\u2019expansion\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09ab2c5 e-con-full e-flex e-con e-parent\" data-id=\"09ab2c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77849d4 elementor-widget elementor-widget-text-editor\" data-id=\"77849d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">L\u2019avenir du secteur cosm\u00e9tique africain ne d\u00e9pendra pas uniquement de la qualit\u00e9 des produits ou de la richesse des ressources locales.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\">Il reposera sur la capacit\u00e9 des entreprises \u00e0 mieux comprendre leurs march\u00e9s, anticiper les attentes consommateurs et structurer leur croissance avec m\u00e9thode.<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Des initiatives comme\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0illustrent l\u2019\u00e9mergence d\u2019un \u00e9cosyst\u00e8me africain capable de produire, analyser et diffuser sa propre connaissance du\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">march\u00e9<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">;<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">une \u00e9tape essentielle pour permettre aux marques locales de s\u2019imposer durablement en Afrique comme \u00e0 l\u2019international.<\/span><\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif; color: #000000;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-top: 16px; margin-bottom: 16px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span lang=\"FR-FR\" style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; color: #000000; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" xml:lang=\"FR-FR\" data-contrast=\"none\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">Pour d\u00e9couvrir l\u2019univers, les contenus et les initiatives port\u00e9es par\u00a0<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; border-bottom: 1px solid transparent;\">Setalmaa<\/span><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;\">, rendez-vous sur leur site internet et leurs r\u00e9seaux sociaux.<\/span><\/span><\/p><\/div><div style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; clear: both; cursor: text; overflow: visible; position: relative; direction: ltr;\"><p style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin-bottom: 10.6667px; user-select: text; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext;\"><span style=\"-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;\" data-ccp-props=\"{}\">\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b56653 e-flex e-con-boxed e-con e-parent\" data-id=\"9b56653\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ffd61d8 e-con-full e-flex e-con e-child\" data-id=\"ffd61d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac24ca9 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"ac24ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-3ba6d18\" href=\"https:\/\/www.facebook.com\/Setalmaa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-1433ac1\" href=\"https:\/\/www.instagram.com\/setalmaa\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d5cf016 e-con-full e-flex e-con e-child\" data-id=\"d5cf016\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82b43dc elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"82b43dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/setalmaa.com\/\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51e3852 e-flex e-con-boxed e-con e-parent\" data-id=\"51e3852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8305188 elementor-widget elementor-widget-image\" data-id=\"8305188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"401\" height=\"58\" src=\"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586.png\" class=\"attachment-large size-large wp-image-1200\" alt=\"\" srcset=\"https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586.png 401w, https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586-300x43.png 300w, https:\/\/impact-afrik.com\/wp-content\/uploads\/2026\/03\/logo_header-e1723078721586-18x3.png 18w\" sizes=\"100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En 2026, l\u2019industrie cosm\u00e9tique africaine n\u2019est plus un march\u00e9 \u00e9mergent.\u00a0Elle est devenue\u00a0un march\u00e9 strat\u00e9gique.\u00a0 Port\u00e9e par une population jeune, urbaine et connect\u00e9e, l\u2019Afrique conna\u00eet depuis plusieurs ann\u00e9es une transformation profonde de ses habitudes de consommation. Le rapport \u00e0 la beaut\u00e9 \u00e9volue rapidement : les consommateurs recherchent d\u00e9sormais des produits adapt\u00e9s \u00e0 leurs r\u00e9alit\u00e9s climatiques, culturelles &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/impact-afrik.com\/en\/cosmetique-africaine-un-marche-en-pleine-expansion-qui-cherche-encore-sa-structuration\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> \u00ab\u00a0Cosm\u00e9tique africaine : un march\u00e9 en pleine expansion qui cherche encore sa structuration\u00a0\u00bb<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":1192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":16,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1206,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/media\/1192"}],"wp:attachment":[{"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/impact-afrik.com\/en\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}