We support Senegalese and African companies in their export structuring and international market projection, providing them with both a strategic understanding of the target market and concrete operational support right up to their presence in the field.
Targeted market approach
- Market analysis: size, trends, competition, regulations
- Analysis of local consumer habits
- Identification of possible distribution channels
- Identifying risks and opportunities
Deliverable : Customized market intelligence note.
Aligning and adapting the offering
- Review of product/service offering
- Adapting the sales pitch to the target market
- Recommendations for adapting packaging, pricing and distribution networks
- Universalizing the value proposition
Deliverable International offer adaptation file.
Support for participation in trade fairs and missions
- Assistance with registrations and procedures
- Logistical coordination (planning, installation, appointment scheduling)
- Strategic preparation for participation (objectives, targeting, pitch)
- Creating or improving your communication materials
- Preparing for B2B meetings
- Simulation of exchanges with foreign buyers
- Awareness of the intercultural codes of the target market